by Victoria Bourne
Nearly a year after opening its doors in Virginia Beach, New Realm Brewing Company is expanding its distribution beyond Hampton Roads.
According to a press release, New Realm has signed with Virginia Eagle Distributing Company, which has warehouses in Charlottesville, Pulaski, Winchester, Fredericksburg, Springfield, Lynchburg and Verona.
Distribution to northern and western Virginia markets has already begun. New Realm’s Hazy Like a Fox IPA sold out in six hours at select retailers where it was available for pre-sale, according to a brewery spokeswoman. The initial lunch period includes targeted roll outs of other core brands such as Hoptropolis IPA, United Craft Lager, Hoplandia IPA and Virginia Craft Beer Cup winner Euphonia Pilsner, along with a rotating sour series, limited releases and barrel-aged beers.
“Being a local brewery is not just about where you brew, but more about your dedication to the community that supports your brand,” said Bob Powers, New Realm’s CCO and co-founder in a statement. “We will be mindful of maintaining our Virginia Beach presence, while we look to showcase our brand in the western part of the state.”
New Realm is distributed by Hoffman Beverage and M. Price Distributing Co. in the Hampton Roads area. The brewery was founded in Atlanta in 2016 and opened its second location off General Booth Boulevard in Virginia Beach in 2018, which features a 50-barrel brewhouse, taproom, beer garden and a restaurant that debuted in April.
In other distribution news: Norfolk’s Elation Brewing announced on Facebook that its beer will be making its way around town thanks to a new partnership with Chesapeake-based Pretty Ugly Distribution.
And Charlottesville-based Champion Brewing Company says its Shower Beer, Missile IPA, True Love Mexican Lager, Wheeze the Juice and other brews are heading to Florida through a new deal with Progressive Distribution. It’s the 10th state in which Champion beers will be available to consumers, according to a Brewer Magazine notice online. The brewery also plans to close its Richmond taproom after a nearly three-year run, Richmond BizSense reported Friday.